Reef
Scope of Work
Character Design
Creative Direction
Illustration
Character Design
Creative Direction
Illustration
Celebrating Christmas with Reef, the popular American beach brand wanted to create a series of playful characters to engage with their younger audience during the seasonal period. Working closely with the Art Director, the project involved the creation of an extensive range of characters, illustrative elements and hand-lettering treatment that would operate cohesively with the colourful, beach orientated colour palette.
