Community Campaign -
The Northern School of Art
Scope of Work
Marketing & Strategy
Creative Direction
Packaging Design
Marketing & Strategy
Creative Direction
Packaging Design
Building on the success of award-winning campaigns and a record number of student applications, we developed a strategic, multi-channel campaign centered around the theme of 'Community.'
With a clear creative direction, the campaign celebrated the dynamic student and staff community alongside the broader regional network, including industry partners and collaborators. By leveraging a cohesive strategy, we showcased student experiences through community stories, academic and creative achievements, pathways to industry careers, and the importance of creative spaces that shape the unique culture of The Northern School of Art. The campaign was executed across diverse platforms, including print, digital, and social media—Instagram, TikTok, and Facebook—using a blend of paid and organic digital advertising to maximize reach and engagement.
